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Localizing
software packages, and translating marcom materials involves
much more than simply replacing English words by local words.
The "transcreation" effort behind the localization and translation
process is based on a thorough knowledge of the local environment,
encompassing culture, business practices and customs.
In other words, all the details and subtleties that make a given
market so specific. |
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Our
basic concern is to make
your product as successful locally
as it is at home. |
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